Facebook Advertising
Facebook Ads Management Services
Reach the Right People. Drive Real Results.
In today’s digital-first world, social media isn’t just a place to connect — it’s where people discover, research, and engage with brands. With over 240 million users in the U.S. alone, Facebook and Instagram offer one of the most powerful platforms for reaching your ideal customer. At 412 Digital Marketing, we help businesses turn social scrolling into real leads and revenue through targeted, data-driven Facebook Ads campaigns.
Whether you’re a car dealership looking to move more inventory or a local service business trying to book more jobs, our team builds and manages Facebook campaigns that get the job done.
Why Facebook Advertising Matters
Your customers are on Facebook — and we know how to get your message in front of them. Facebook Ads give businesses the ability to:
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Target specific audiences based on location, demographics, interests, and behaviors
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Stay top-of-mind with customers who’ve visited your site or engaged with your business
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Generate leads, calls, appointments, and in-store traffic
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Promote inventory, offers, and events with eye-catching creative
With the right strategy, Facebook Ads deliver high visibility, measurable ROI, and a strong competitive edge — especially in crowded local markets.
412 Digital Marketing is your go-to partner for all your SEO needs. We specialize in both traditional SEO and Local SEO, helping businesses rank higher on search engines like Google and Bing. Our team of experts has years of experience in creating customized SEO strategies that drive results for businesses of all sizes. If you’re looking to boost visibility, generate leads, and drive more revenue, we’re the right partner for you.
How 412 Digital Marketing Builds Winning Facebook Campaigns
We don’t believe in cookie-cutter templates. At 412 Digital, every Facebook campaign we build is designed around your business goals, industry, and customer journey.
Here’s what our proven Facebook Ads process looks like:
Step 1: Discovery & Audience Research
We start by getting to know your business — your goals, services, ideal customers, and local market. From there, we build detailed audience profiles to guide our ad targeting strategy.
Step 2: Offer & Campaign Strategy
Facebook isn’t just about impressions — it’s about making an offer that moves people to act. We help you craft clear, compelling offers (think: limited-time service specials, “Get a Free Estimate,” trade-in promos, or custom quotes) and match them to the right objective (leads, calls, messages, or traffic).
Step 3: Creative Development
From scroll-stopping graphics to attention-grabbing headlines, we handle the copywriting, design, and layout for every ad. Whether it’s a short-form video, carousel ad, or static image — we build creative that aligns with your brand and drives clicks.
Step 4: Ad Setup & Targeting
We create your campaign inside Facebook Ads Manager with detailed targeting, structured ad groups, and optimized placements across Facebook, Instagram, Messenger, and the Audience Network.
Step 5: Conversion Tracking & Integration
We connect Facebook Pixel, offline conversions, and custom events to ensure we’re tracking what matters: leads, calls, sales, and form submissions. For car dealers and contractors, we can even track calls directly from Facebook ads.
Step 6: Retargeting & Funnel Optimization
Not everyone converts the first time. We use retargeting to follow up with people who visited your site, viewed your services, or engaged with previous ads — keeping your brand top-of-mind and increasing your chances of conversion.
Step 7: A/B Testing & Optimization
We continuously test different versions of your ads, audiences, and offers to find the combinations that perform best. Our ongoing optimizations reduce cost per lead (CPL) and improve campaign efficiency over time.
Step 8: Transparent Monthly Reporting
Every month, you’ll receive a performance report showing key metrics like cost per lead, clicks, reach, and conversions — along with actionable insights and next steps.
Our Specialties: Facebook Ads for Car Dealers & Local Service Businesses
Facebook Ads for Car Dealers
We help auto dealers drive real showroom traffic and lead volume through aggressive Facebook inventory and offer promotion.
What we do:
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Promote New, Used, and CPO inventory through dynamic Vehicle Ads
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Launch service specials and limited-time offers to lapsed and current customers
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Retarget site visitors and vehicle searchers
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Build awareness for trade-in campaigns and special events
Facebook Ads for Contractors & Home Services
For roofers, painters, HVAC companies, remodelers, and more — Facebook Ads are a powerhouse for booking local jobs and generating estimate requests.
What we do:
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Promote “Free Estimate” or “$0 Down” offers to local homeowners
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Target by ZIP code, income level, homeownership status, and interest
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Retarget people who clicked ads or visited your landing page but didn’t convert
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Generate leads directly inside Facebook with pre-filled Lead Forms or click-to-call campaigns
What’s Included in Our Facebook Ads Management?
- Landing page review or setup
- Facebook Pixel and Conversion API setup
- A/B testing of ads and audiences
- Weekly performance checks and budget pacing
- Monthly reporting with full transparency
- Dedicated account manager and support
Why Choose 412 Digital for Facebook Ads?
We’re not your average ad agency. We’ve spent years working directly with car dealers and service-based business owners. We know the difference between a lead that just “looks good” and one that books the job.
When you work with 412 Digital, you get:
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A team that understands automotive and home services
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Ads built around real-world offers that convert
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Full-funnel strategy — not just clicks, but results
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Honest communication and reporting — no fluff
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A partner that’s as committed to your success as you are
Let’s Launch Your Next Campaign
If you’re ready to stop wasting money on ads that don’t convert and start generating qualified leads, calls, and appointments — let’s talk.
Call us today at (814) 746-5863
Visit us at 327 Middlegate Drive, Bethel Park, PA 15102
Or contact us through our website to schedule a free strategy session
412 Digital Marketing — Paid Social That Performs.
Ready to crush your competition?
Leaders turn to Leaders
That’s Why Top Businesses Partner with 412 Digital
We have over a decade of experience
We have multiple Google certifications
We execute Local & National campaigns
We make the phone ring & your inbox full
We explain "why", not just "what" and "how"
We give a sh*t, without being full of it
Do You Need Marketing Services?
Fill out this form, and we’ll setup a free consultation! (A $500 Value)