Search Engine Marketing

If you’re searching for a results-driven, locally trusted partner for Search Engine Marketing in Pittsburgh, you’ve found it. At 412 Digital Marketing, we help local businesses like car dealers, contractors, body shops, attorneys, and service providers show up at the top of Google and Bing — right when customers are searching.

With years of hands-on experience and a track record of success, our SEM campaigns are built to drive high-quality traffic, generate leads, and turn clicks into paying customers. SEM remains a cornerstone of digital advertising, with global ad spend projected to reach over $190 billion by 2024. Source: Statista

Search Engine Marketing (SEM), often known as PPC (Pay-Per-Click) advertising, is one of the most powerful ways to get your business in front of local, ready-to-buy customers. Unlike traditional advertising, SEM puts your brand at the top of search results at the exact moment someone is looking for what you offer. According to Google’s guide on search ads, SEM allows your ads to appear above organic listings and reach customers as they search for what you offer.

With years of hands-on experience and a track record of success, our SEM campaigns are built to drive high-quality traffic, generate leads, and turn clicks into paying customers.

Benefits of SEM:

• Appear above organic search results instantly

• Target customers based on location, keyword, and intent

• Control your budget and only pay when someone clicks

• See detailed performance data and measure ROI

• Drive more phone calls, form submissions, and walk-ins

What We Do: Full-Service SEM Management

We manage every aspect of your search advertising so you can focus on running your business.

Keyword Research & Campaign Strategy

We identify high-intent keywords that align with how your customers search and build campaigns tailored to your services, industry, and local market.

Google & Bing Ads Campaigns

• Search Campaigns: Text ads targeting customers actively searching for your services. PPC is one of the most effective ways to reach customers quickly — and according to WordStream, businesses make an average of $2 for every $1 spent on Google Ads.

• Display Ads: Visual ads used for retargeting and awareness across the web.

• Performance Max: Cross-channel automation that reaches users across Google Search, Display, YouTube, Gmail, and more.

• Video Ads: YouTube campaigns to drive awareness and retargeting.

• Local Services Ads: Verified, pay-per-lead ads for qualified contractors, lawyers, and service businesses. Learn more about Google’s Local Services Ads and how they help verified businesses generate real leads.

Conversion Tracking & Reporting

We track calls, form fills, and leads — so you can see exactly what’s working and what’s next. Our transparent monthly reports make it easy to understand performance.

Landing Page Design & Optimization

We build and optimize landing pages that convert. Clean, fast, mobile-first pages designed to turn traffic into action.

Who We Serve

We specialize in Search Engine Marketing for Pittsburgh-area businesses, including:

• Car Dealerships – New, used, and service campaigns to move inventory and drive showroom traffic.

• Contractors – Roofers, painters, HVAC, plumbers, remodelers, and landscapers.

• Body Shops & Collision Centers – Capture insurance claim leads and repair requests.

• Attorneys & Law Firms – Targeted PPC campaigns for personal injury, criminal defense, and more.

• Local Service Businesses – From auto detailers to driveway sealers — if your customers are searching, we help you get found.

Why 412 Digital For Search Engine Marketing

We’re not just a “set it and forget it” agency. We’re your marketing partner.

✅ Local to Pittsburgh, based in Bethel Park

✅ Google Partner certified

✅ Industry-specific experience

✅ Proven results across auto, legal, and home services

✅ Fast turnaround, real communication, zero fluff

Ready to Dominate Local Search?

If you’re tired of wasting money on ads that don’t convert — and you’re ready to get real leads from people actively searching — let’s talk.

📞 Call us at (814) 746-5863
📍 Visit us at 327 Middlegate Drive, Bethel Park, PA 15102
📧 Or request your free strategy session online today

412 Digital Marketing — Pittsburgh’s Search Engine Marketing Experts.